In my last blog entry I mentioned our ambition to be a "legendary" company. This may sound shallow to some, especially those skeptical of company "vision statements" and empty promises from the board as to how "life is going to be different now" For us however we hold this desire very close to our heart, and although growth is important to us, growth without quality and a focus on sound profitability becomes just an issue of ego. We are a family based company, and some of our focus comes from a division of responsibility, but really it comes from a desire to be exceptional in all aspects of our business. Being world class, is not for us defined purely on the basis of size, but being world leading in - HR - Brand Development - Design - IT - Product and service integration - Social Responsibility and Sustainability Having grown up reading stories of other legendary brands and admired and modeled ourself on the values of companies like Apple it is exciting that now we have clients who now hold our brand as one of their "love marks" To read about "love marks" have a look at Kevin Roberts blog and please please read his book "love marks" ... simply inspiring. http://krconnect.blogspot.com