The New Zealand Herald ran a story this morning about Kevin Roberts joining the board of New Zealand's Telecom. Some stories honestly just make me go, OMG, what? Here is one of my business heroes joining the board of a company (Telecom) that "I hate to love". I continue to support them despite myself, and despite the way they present themselves to their clients. But I would love to love them. In the interests of full disclosure, our company are pretty big telecommunication users. We are heavily dependent on Telecom for our international telephone presence, and we're big users of high speed internet. To View More >>

We employed a couple of fantastic developers a month or so ago. Part of our marketing strategy is to always try and pre qualify and de-market to those that won't be a fit. The guys came up with this advertisement which we ran ... as is ... and the response was 11 candidates, all great but two brilliant finds. Total cost about $120 for an advert on seek. If they couldn't solve the code, they couldn't apply ... nothing else pointed to us. What a great catch! I've Tittered about "Kebab Friday" before ... see if you can see the embedded humour :-) www.photojunction.com To View More >>

Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

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