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Having trouble getting your customers attention?
This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed"
As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works.
Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what we'd like to say, I know what we would prefer was true, but we all know it's the second.
It's the same in business. The marketplace is like dinner time in a 12-child family - hectic, noisy and everyone fighting for attention. Maybe rather than being good all the time, we need to learn to be a little mischievous, playful, flirtatious or downright naughty.
Two examples of this are:
Hells Pizza. The opening page of their website asks "Sell Your Soul" or "Go straight to Hell" and all their advertising is based around this theme. For example to promote their Lust pizza they gave away condoms:this outraged a family group and suddenly the world was on fire with free media coverage. Huge.
42 Below also courts controversy, and gets attention with viral marketing campaigns. One for example making fun (not to gently) of the British, and another Gays. Ironically, both target audiences.
Now I am not passing judgment on the rights and wrongs of their messages, I am just saying that often we spend so much time being "good" that we don't get noticed, and of course pointing out that being a little mischievous is fun.
Could you get more attention by pushing peoples buttons a little?
To read other stories in this series so far click here
As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works.
Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what we'd like to say, I know what we would prefer was true, but we all know it's the second.
It's the same in business. The marketplace is like dinner time in a 12-child family - hectic, noisy and everyone fighting for attention. Maybe rather than being good all the time, we need to learn to be a little mischievous, playful, flirtatious or downright naughty.
Two examples of this are:
Hells Pizza. The opening page of their website asks "Sell Your Soul" or "Go straight to Hell" and all their advertising is based around this theme. For example to promote their Lust pizza they gave away condoms:this outraged a family group and suddenly the world was on fire with free media coverage. Huge.
42 Below also courts controversy, and gets attention with viral marketing campaigns. One for example making fun (not to gently) of the British, and another Gays. Ironically, both target audiences.
Now I am not passing judgment on the rights and wrongs of their messages, I am just saying that often we spend so much time being "good" that we don't get noticed, and of course pointing out that being a little mischievous is fun.
Could you get more attention by pushing peoples buttons a little?
To read other stories in this series so far click here