'How did you become so wealthy?' is a question I've asked plenty of people in my life. But the answer I got from a very successful colleague of mine when I worked at Xerox wasn't about a product, or a service, or a sales  or marketing strategy. It was about a belief that underpinned everything he did. His answer was this. "I got rich by making other people rich... I add value to peoples lives." He took it upon himself every day, to go out and add value to peoples lives - whether it was his clients', or his customers' or his friends'. Now you're not necessarily going make people rich simply To View More >>

Yesterday I let you know that I was going to take the "31 Days To A Better Blog" challenge and I am getting more and more excited. Day 1 The task for today was to write an "elevator pitch for my blog". This was something that had been on my mind for a while, as I felt I didn't have a strong focus around what I wrote. I genuinely think I could go "toe to toe" and hold my own in a discussion on most of the issues I write about, but I wasn't providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn't want to To View More >>

  I asked a few friends, colleagues and my family a weird question, which was ... What do you think I am an "expert in"? What I was curious about was, how do people perceive me? What did they think I was an expert in, and where do I add value? I've long been the 'go to guy' when you have an IT problem you can't beat. My knowledge is both deep and wide and when you combine that with my ability to quickly research, while looking at the big picture and delving into the detail there aren't mainly small to medium size IT issues I can't resolve. Not trying to big note, but it has always been my To View More >>

Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>