Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

This is an image of the New Zealand Tui painted by Tatiana (Tanya) Kalnins http://www.keacreations.co.nz/ I have always been fasinated by the Tui and New Zealand Wood Pigeon. As I watch them play in the trees outside our house I am always humbled by there beauty and grace. It is funny, when I walk my dog in the morning even he will stop when he hears them and watch as if in awe as well. To View More >>

Hi Everyone. I have been away for a while, so am sorry for the absence of blog entries and thanks to those who wrote to see if everything is ok. Basically it was so busy through Europe that attending to email from home took priority and work has been silly busy since our return. The amazing thing is so much has been going on so hopefully I can catch up and share some of the stories soon. Stay well and look after yourself Stephen To View More >>

The eternal question of life for many people is "how do I find the energy for that"? Here I share my thoughts and what we can learn from children. One of the most common things I hear parents say of their children, as the little ones rush past, is : "OMG the energy ... If only we could bottle it" I wonder what it is that causes us to have unlimited energy as children, but as we get older our energy wanes ... or at least, should I say, that's what happens to some of us. If you look carefully you'll notice some really big differences between how children spend their time and how most adults do. To View More >>