It's a sad fact that the only thing we know with certainty in life is that one day we will die. Despite this certainty, a lot of people will be affected by the loss, the only question being, by how much and in what way? It's a sad fact that the only thing we know with certainty in life is that one day we will die. Despite this certainty, a lot of people will be affected by the loss, the only question being, by how much and in what way? Will our passing give cause for celebration, a time to remember the wonderful times together, or will our passing be the beginning of the end for someone else To View More >>

I was walking my dog today, as I do every morning, and walked past a woman whom I've said hello to virtually every morning for a year. As I got close I looked at her and smiled as I said hello, but she kept walking as if I didn't exist. As usual, I wondered, has something happened to make her so distant or is she just practicing a learned but rude habit? You need to understand we live in a semi rural area and almost everyone says hello. Today I remembered "That Woman at Grand Central Station" About two years ago, while visiting New York, I was sitting having lunch at one of the two-person tables To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

I am so often asked where I find my motivation, why do I do what I do and what is the vision I have for my life.< The truth is I'm not really certain ... Things just evolved over time ... I guess I am curious, want to have fun and grew up with the desire to do something legendary. I have great big goals for the distant future, a general idea of what the medium term will look like and a pretty good idea of what my focus will be over the next to 6 - 12 months. What surprises me most is how little some people know about themselves. They are on autopilot! Out of curiosity, I as ask them... What's To View More >>