Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>

I love Malcolm Gladwell, he is such a clever thinker and actually very entertaining for what really could be boring intellectual ideas. Please enjoy watching the following video to find out "What we can learn from spaghetti sauce" By the way, if you enjoy this video go read his books "The Tipping Point" and "Blink". If you can't be bothered reading use iTunes to download audible versions of these books to your iPod and go take the dog for a walk :-) To View More >>