Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

I've always loved Body Art (Tattoos). To me they can show a strong sense of confidence while also being a means of self expression ... ... A connection to ones culture ... ... an incredible talent ... ... although not always positive, a strong demonstration of belonging ... ... and sometimes just a means to be a little rebellious! Despite my love of them, I don't have any, I worry what people might think. Does that say more about me, or the people that have them? To View More >>