Wikipedia describes Empathy as the capability to share and understand another's emotions and feelings, and is characterized as the ability to "put oneself into another's shoes". This connection to others is both an honorable and natural feeling, but can also often drive us to do something that, is the completely wrong thing to do. Since joining the Fire Service I've seen many situations where peoples empathy for another has not only caused them to be unable to render help, but on occasions has actually put everyone in danger. In a blog post the other day Seth Godin talked about empathy and asked To View More >>

Why oh why do people find providing good customer service so hard? I guess probably for the same reason so many people struggle with relationships, that is that they co-exist, rather than truly throw themselves into the situation in the effort to find a real connection. Don't get me wrong, I don't believe that the customer is always right, they often aren't but in that moment they do deserve to feel significant and cared for... Often that just takes a little empathy and a smile. Why is it that when people talk about great business they can rattle of a list of companies specializing in various To View More >>

Without a doubt the currency of the Fire Service is Trust. Without it all emergency services, and especially the Fire Service, would struggle to operate. I am sure it's true in all countries that the Fire Service almost always tops the chart of "Most Trusted Occupations", and I'm very proud to be a part of an organisation with that quality. This is important, not just between us and the public but also amongst members of a crew. Our job can be dangerous and you need to be able to rely on the people you respond with, and your ability to trust their integrity and courage is essential ... If not, To View More >>

Is it possible there is something to be learned from the Fire Service when it comes to handling customer complaints? I strongly believe so and share that learning here. Scenario: Imagine a car accident on a busy highway, multiple serious injuries and heavy traffic. You know there will be lots of screaming and emotion, and this really is a life and death situation for the people involved. The Question is ... What would you do? The amateur care giver rushes in looking for the sickest person, gets caught up in the emotion and most likely gets themselves injured or killed in the process. Not good To View More >>