We employed a couple of fantastic developers a month or so ago. Part of our marketing strategy is to always try and pre qualify and de-market to those that won't be a fit. The guys came up with this advertisement which we ran ... as is ... and the response was 11 candidates, all great but two brilliant finds. Total cost about $120 for an advert on seek. If they couldn't solve the code, they couldn't apply ... nothing else pointed to us. What a great catch! I've Tittered about "Kebab Friday" before ... see if you can see the embedded humour :-) www.photojunction.com To View More >>

Mates and family, they are definitely awesome! The best thing that has come from joining the Fire Service is the friendships that have developed. Last week we had a serious storm that blew a big tree across the road, destroying a power pole and tearing the lines from our rental property. Today two of my favorite people came over and helped restore things. That's Bain up in the basket and Vern down below. We had to spend the day trimming trees to re-thread the line, but it was very cool, we laughed, and I was very grateful. Days like today are also when family rallies around. While we did that To View More >>

SPEAKING OF LOVE: We were out to dinner the other evening and the conversation turned to relationships, and more specifically how many people don't know how their partner 'needs' love expressed to them. It seems a lot of people our age are having relationship issues, breaking up etcetera, and a debate developed as to whether people 'weren't loving the other person' , or maybe, 'weren't loving their partner the way that person needed to be loved.' Is there a difference, and should it matter? I'm pretty clear on this, but that's another story. Anyway, knock me over with a feather, my wife Sonya To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>