With great sadness we have said goodbye to two family members over the past few weeks. The first farewell was to to my Auntie Rita, who passed away after a long but brave battle with cancer. She is actually my Mum's Auntie, but always felt like a Grandmother to me. A beautiful woman that everyone loved from the moment they met her. My first memory of Rita is when, as kids, we visited her family in Wellington. She made us "Spiders", a messy mix of Coke and Vanilla ice cream ... and instantly became my hero. My last memory of Rita is of a woman, her body failing her, surrounded by a family loving To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>