As I sat down to write this I wondered about my title, I tossed between "Don't forget your belt" and "Drinking $200 bottles of wine". "Don't forget your belt, was a travel tip for men. If you are going to go away with your wife for the weekend, heed my advice and pack early, if not you will be like me rushing out of the house late, forgetting your belt and will spend all weekend pulling up your jeans. :) Anyway, I'm sitting here buzzing after a weekend away with Sonya where we spent two amazing days exploring a jewel in our own back yard, Waiheke Island. As many people know I am passionate about To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>