To say I am inspired by this is not enough, not even close, moved to tears seems more accurate. What an absolutely incredible example of a mans commitment and love for his son. And a sons ability to look past his own challenges and become so much more than any of us would think reasonable. Dick and Rick Hoyt you will be my heros forever. YOU CAN TOO! To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>