Is it possible there is something to be learned from the Fire Service when it comes to handling customer complaints? I strongly believe so and share that learning here. Scenario: Imagine a car accident on a busy highway, multiple serious injuries and heavy traffic. You know there will be lots of screaming and emotion, and this really is a life and death situation for the people involved. The Question is ... What would you do? The amateur care giver rushes in looking for the sickest person, gets caught up in the emotion and most likely gets themselves injured or killed in the process. Not good To View More >>

Hmm "Am I Self Righteous or a Hypocrite"? LOL I put that as an either or ... but on the weekend I was accused of being both ... Ouch that hurt, but like all things it got me thinking. I think we all are, from time to time, at least to a small extent, and I certainly leave myself open to being accused of both because I take a public position on things. The truth is this: I am certainly a long way from perfect and I have a lot to be embarrassed about and a little to be ashamed of. I have done lots of stupid things, made lots of mistakes and have hurt a number of people along the way. I regret these To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>