The New Zealand Herald ran a story this morning about Kevin Roberts joining the board of New Zealand's Telecom. Some stories honestly just make me go, OMG, what? Here is one of my business heroes joining the board of a company (Telecom) that "I hate to love". I continue to support them despite myself, and despite the way they present themselves to their clients. But I would love to love them. In the interests of full disclosure, our company are pretty big telecommunication users. We are heavily dependent on Telecom for our international telephone presence, and we're big users of high speed internet. To View More >>

In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>