Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

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I love Malcolm Gladwell, he is such a clever thinker and actually very entertaining for what really could be boring intellectual ideas. Please enjoy watching the following video to find out "What we can learn from spaghetti sauce" By the way, if you enjoy this video go read his books "The Tipping Point" and "Blink". If you can't be bothered reading use iTunes to download audible versions of these books to your iPod and go take the dog for a walk :-) To View More >>

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I just came across a very cool blog post on the Neatorama website covering the history of some big tech company logos. Sounds a bit dull but it's actually really interesting and includes some very cool stories. I didn't know this, but from the post was amazed to learn that Ronald Wayne, along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! Just imagine ... today that stock would be worth billions. LOL Now I have been To View More >>