I talk with people a lot about website creation, online communities and blogging and I’m constantly surprised at the differing attitudes to what works, what’s trendy and often what’s affordable. On one side of the room, the geeks say Web 2.0 is about the technology; on the other the marketing people and professors reckon it’s about the people. But isn't it about the purpose? Why are we doing this, and who is it for? Restaurants are like this. You can build the most elegant dining room, back it with the best kitchen and staff, invite all the popular people – but they won't come back unless To View More >>