Ok, it might not be the travel that has improved it, but being stuck on a plane for 12 hours certainly allows time to focus. The task for Day 11 of "31 days to build a better blog" is to prepare 10 blog posts for use in the future, when time or imagination are working against you. So here is what I did # 1. First I took the trusty Moleskine notebook that @PJ_Danny gave me for Christmas and at the top left of each opening wrote a blog topic. I set myself the challenge of doing 40 and kept at that one task until I had 40 openings with a blog topic on each. #2. Next I went through, and on each opening To View More >>

Recently I wrote about mates being awesome, and the best thing about joining the Fire Service is the camaraderie that comes with it. Honestly, I have never been involved in anything that has such a strong sense of community, and that holds the value of "having each other's back" so highly. It is an incredible organization for that reason. Our company, Queensberry, also has an amazing culture that fosters the feeling of one family and of looking after each other. We are very proud of the fact that, in all the past entries we've had in the "Best Places to Work Awards" we have been in the TOP 10, To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

Ok, I don't condone violence at all and especially physical discipline of children but I found this video exceptionally funny. Ironically I was at a friends the other day watching the Pacific Island awards on TV and commented that although I found the humour funny I also found it sad that so much of their identity when it came to humour was around crime and violence. I'm of two minds as to whether this is a good thing, as it keeps it out there to discuss or sad as it confuses children regarding their role models and culture. Anyway, sit back and enjoy To View More >>