In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>

My career started the traditional way, many moons ago, running a lemonade stand, collecting coke bottles, mowing lawns, and basically doing anything I could to turn a dollar. While at university in the late 80s I installed computer systems for a legal firm, and worked in hospitality as a waiter at the Regent Hotel in Auckland. I also worked in the family handcraft/souvenir store, Earthworks, in Parnell, Auckland. Computers were my favourite toys. My Dad had been into computers since before either the Mac or the PC (those were the days), so even though there were no computers in schools I was a To View More >>