In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>

I while back I wrote a post about Malcolm Gladwell, someone I think is very interesting and also a deep thinker. In my Post I talked about one of his books called "Tipping Point", well it seems all is not good in the world and there are doubters out there ... In this article on FastCompany Duncan Watts asks "Is the Tipping Point Toast?". Great reading if you are interested in consumer marketing, and I got as much to think about from this as I got as I did Malcolm's book. http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?partner=rss To View More >>

In addition to work, I get hundreds of personal emails a week, and have got myself into a situation again of "email overwhelm" on my personal account and Facebook. Today I decided to catch up, and although I haven't got through the 500 odd emails completely I am stunned by what I have come across so far. - an email from an exchange student that lived with us over 20 years ago. - 2 emails from old friends remaking contact. - an email from an online friend telling me that her husband has passed away. - a tirade of emails ... first saying hello and then a number asking why I haven't replied, escalating To View More >>

My career started the traditional way, many moons ago, running a lemonade stand, collecting coke bottles, mowing lawns, and basically doing anything I could to turn a dollar. While at university in the late 80s I installed computer systems for a legal firm, and worked in hospitality as a waiter at the Regent Hotel in Auckland. I also worked in the family handcraft/souvenir store, Earthworks, in Parnell, Auckland. Computers were my favourite toys. My Dad had been into computers since before either the Mac or the PC (those were the days), so even though there were no computers in schools I was a To View More >>