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Boyd said yesterday that Roberts had been appointed to boost the board's expertise around "marketing, branding and customer satisfaction" and "Kevin Roberts is one of the world's most innovative and influential thinkers about corporate branding, marketing and customer satisfaction."Does Telecom have a customer service problem? Of course it does, but not because its staff don't care about customers when they answer the phone. The issue is much deeper. Telecom must accept a lower profit today in the interests of a much greater one tomorrow. Telecom needs to look deeply at investment in its core engineers, its innovators and infrastructure. It needs to give its business customers a way to compete. Does it have a marketing problem? Hmm, not sure ... everyone in this country knows them. I hope Wayne Boyd doesn't think all he needs is a clever way to get customers to "love" Telecom. Much more is required, and Kevin, although inspirational and talented, is one voice on a board of people who doubtless believe they are too. As far I can see he has no direct telecommunications experience, so will lack credibility in that area. He does however come with a framework. In fact he blogged about FREDA yesterday. It deals with the issues I have outlined above, so hopefully that's a start for him. I hope it doesn't end up being a big distraction from his brand ... or a way for Telecom to continue paying lip service to its own. Kevin, I'm all up for a challenge, but this one might be a little bigger than a man of even your mana can chew. Good luck. What do you think? Kevin or Wayne ... Do you care to reply? :-) UPDATE : Have a look at this post by Miki Szikszai, very well written and another perspective. His from within Telecom and working with Kevin. I hadn't realised the Saatchi / Telecom relationship, so apologies ... it still however is not the help Telecom needs UPDATE2 : Kevin has written about his appointment at Telecom, your can find it here
"You are not wealthy because of what you have, you are wealthy when you feel that way about what you already have".Being grateful and feeling abundant about your family, your friends, your experiences, and the love people have for you, makes you much more wealthy than the lonely person with lots of money in the bank. And for that reason I don't just feel wealthy ... I feel blessed.
I was walking the dog this morning and it occurred to me how much of the last week has been full of
. In no particular order ... 1, Do you find as often as I do that food that's good for you isn't usually as good for your wallet as food that's not? 2, Business is like a snow ball rolling down a hill: it grows faster the bigger it gets. So why don't we focus on getting the small snow ball right and rolling first? 3, I was shocked to realise a while back, and was reminded often last week, that the information (learning) we most need to hear is often the stuff that irritates us the most. 4,
Watching the sun rise last week I wondered, if that's true, why is something so beautiful sent to let us know about impending doom? 5, I responded to
about wedding photography. I was concerned about what was being implied. The paradox is, statistics can seem to say everything, when so often they say nothing. We need to deeply understand what surrounds them before we draw conclusions. No disrespect intended, BTW, Jeff's a great guy. 6, Why is it that when I
our dog, he has me walk slower than my wife does when she and I take a
. 7, I read an article that basically said .... "If I want to be a better me, I should be more like someone else". If confidence is so important in business, why do so many consultants focus on showing you case studies of people you could emulate, rather than helping you see what's good already, so you can build on that. 8, In my part time job as a volunteer fireman you cope by distancing yourself from the emotion of a situation. In my
, however, our business is about celebrating it. 9, For some "low price = quality", for others like me, it has nothing to do with it. 10, We live in a wonderful world where we share our lives openly on blogs and in places like
. We feel connected, we feel involved, but somehow this living in the moment ... being on display ... makes moments of privacy more precious ... and makes the need to preserve our memories more, not less, important. Stay well, enjoy your paradoxes ... maybe even share your own by leaving a comment. Cheers Stephen PS Shakespare was even more dramatic about #4 in his work, Venus and Adonis.