Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

This is an image of the New Zealand Tui painted by Tatiana (Tanya) Kalnins http://www.keacreations.co.nz/ I have always been fasinated by the Tui and New Zealand Wood Pigeon. As I watch them play in the trees outside our house I am always humbled by there beauty and grace. It is funny, when I walk my dog in the morning even he will stop when he hears them and watch as if in awe as well. To View More >>

Ok what else can I say except, if you want to blow your mind go to www.ted.com. Ted is an annual conference of world class speakers sharing innovative ideas, telling stories and inspiring change. I mean everything is covered and many of the speakers from conferences over the last few years have put online for your enjoyment. Over the last few months I have listened and watched fascinated to speakers from Bill Clinton to Bono. I've been inspired by new ideas of social change in Africa, Seen Statistics brought to life in a fascinating graphical display. And learnt how my children will more than To View More >>

Hi Everyone. I have been away for a while, so am sorry for the absence of blog entries and thanks to those who wrote to see if everything is ok. Basically it was so busy through Europe that attending to email from home took priority and work has been silly busy since our return. The amazing thing is so much has been going on so hopefully I can catch up and share some of the stories soon. Stay well and look after yourself Stephen To View More >>

A few days ago I posted about how " I've always wanted to be the drummer boy ". I also hope that I continue to not take life to seriously. This is the sort of people I want to hang out with when I am older. To View More >>