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I while back I wrote a post about Malcolm Gladwell, someone I think is very interesting and also a deep thinker.

In my Post I talked about one of his books called "Tipping Point", well it seems all is not good in the world and there are doubters out there ... In this article on FastCompany Duncan Watts asks "Is the Tipping Point Toast?". Great reading if you are interested in consumer marketing, and I got as much to think about from this as I got as I did Malcolm's book.

http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?partner=rss
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