Yesterday I let you know that I was going to take the “31 Days To A Better Blog” challenge and I am getting more and more excited.
Day 1
The task for today was to write an “elevator pitch for my blog”. This was something that had been on my mind for a while, as I felt I didn’t have a strong focus around what I wrote.
I genuinely think I could go “toe to toe” and hold my own in a discussion on most of the issues I write about, but I wasn’t providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn’t want to be an “expert blog” on any one topic as that would be boring for me. I wanted to be a generalist, and share experiences and hopefully inspire. I want to start conversations.
So here is my pitch
Tui’s voice is a blog by Stephen Baugh, a successful entrepreneur who, with his family, runs two significant international companies based in the photographic and wedding industries. This blog covers an entrepreneur’s journey through business and technology with tips, observations and strategy blended with a little self reflection and fun. This blog covers a breadth of issues with either a human or business perspective. He shares experiences as assistance and inspiration to others.
Why “an entrepreneurs journey”?
Great cultures like the New Zealand Maori have passed their traditions, their rules, their inspiration, their culture down through generations in the form of stories and song. I am not going to start singing anytime soon, but I think that is what I am about, in fact I think that’s what our business, Queensberry, is about. We tell stories.
Our family jokes that when I was brought home as a child it was to a boat yard, to a house built from car cases. Hardly what you could call luxury: we were emotionally wealthy but financially poor. Today we run two reasonably large companies that trade globally as if we were local in each market and live a very different life from the one living in a car case.
I don’t tell the story of my journey to brag, I don’t tell it to say we are better than anyone else, or even that we know better. We are a fairly humble family so I tell these stories so that hopefully they will assist, and even better that they will inspire.
We’ve seen it all
As a family running a business together we’ve seen it all. We’ve had to deal with difficult family stresses where you wonder if you will get through, in fact we had to meet in restaurants because you can’t fight in restaurants. Fortunately we are past that now.
We have developed all our own IT infrastructure and now have one that works 24/7 and rivals the world’s best. We manufacture, we employ, we’ve built a software company and we design albums that have been presented to to Kings and Queens.
So this blog is simply my story, it isn’t a corporate site, it’s not polished and some days it will be a little hit and miss, but I do love telling stories and hope you will enjoy them too.
Please join me
If you care to subscribe to my RSS feed or ideally by email I will over then next few months share a couple of things I know you will enjoy.
The first is I am going to finish my series “Business Lessons of a Fire Fighter”. I am a Senior Fire Fighter (volunteer) in the New Zealand Fire Service and have had some amazing insights into business through my days on duty. Some past ones have included “Trust” and “Have Courage or Die”
Secondly I am going to do a series called “Queensberry Rules”. This series will share our business philosophy in a way that is powerfully simple. You wouldn’t want to miss it.
Finally …
Finally we live in a world that needs leaders, new leaders, strong leaders, people that care about business, the environment and education. I believe I am one of those leaders. The power and value of what I have in my head through years of experience is multiplied if shared. You are my friends and if you get one little piece of value from it, my time will be of value.
Thanks again. Please let me know your thoughts. Is my pitch strong enough, is something missing, how could it be better? What stories do you want to hear?
And of course thank you.
{ 11 comments… read them below or add one }
Stephen – I look forward to your insights and have set my RSS reader to track the blog. Thanks for letting me/us know through Twitter.
Not having read the book, I'm not sure what an “elevator pitch” is, but I'm assuming it is a reaching out to prospective readers. You are a good writer. I like your pitch, but it is a bit ….mmm…quiet.
I'm wondering is the pitch itself supposed to be in 3rd person and the rest in 1st?
Also, I've been in Human Services for almost 25 years. I thought I'd heard every possible excuse, problem, story, etc., until a few weeks ago. Being surprised is so refreshing.
Best to you! Dori
Thank you. My respect to you to. I enjoy seeing your avatar on places like twitter and on comments for other blogs as you seem like such a good man, with great insight. Thank you so much for your support.
I'm quiet in my pitch. That's and interesting insight thank you. I think it's partly intentional in the sense I wasn't really trying to pitch my blog, in the traditional sense.
I guess I was attempting to 'define it' more than 'sell it'.
Hmm, I'll have to think on that one, thank you.
LOL you've got me curious as to what happened … “a few feeks ago”
I work with the Department of Health & Human Services for the State of New Hampshire (NH). I'm in the Medicaid Client Services Unit. There are 6 of us & we answer NH Medicaid policy questions, help recipients find doctors & dentists, solve billing issues, help them get their medications, and more. A lady, who was quite serious, wanted to add her cat to her case. She was really doing her best to convince me this is done all the time. I did see her point. After all a being is a being, but Federal & State policy mandates that we cover only human beings, not animal beings. After 20 minutes she understood.
Stephen – I look forward to your insights and have set my RSS reader to track the blog. Thanks for letting me/us know through Twitter.
Not having read the book, I'm not sure what an “elevator pitch” is, but I'm assuming it is a reaching out to prospective readers. You are a good writer. I like your pitch, but it is a bit ….mmm…quiet.
I'm wondering is the pitch itself supposed to be in 3rd person and the rest in 1st?
Also, I've been in Human Services for almost 25 years. I thought I'd heard every possible excuse, problem, story, etc., until a few weeks ago. Being surprised is so refreshing.
Best to you! Dori
Thank you. My respect to you to. I enjoy seeing your avatar on places like twitter and on comments for other blogs as you seem like such a good man, with great insight. Thank you so much for your support.
I'm quiet in my pitch. That's and interesting insight thank you. I think it's partly intentional in the sense I wasn't really trying to pitch my blog, in the traditional sense.
I guess I was attempting to 'define it' more than 'sell it'.
Hmm, I'll have to think on that one, thank you.
LOL you've got me curious as to what happened … “a few feeks ago”
I work with the Department of Health & Human Services for the State of New Hampshire (NH). I'm in the Medicaid Client Services Unit. There are 6 of us & we answer NH Medicaid policy questions, help recipients find doctors & dentists, solve billing issues, help them get their medications, and more. A lady, who was quite serious, wanted to add her cat to her case. She was really doing her best to convince me this is done all the time. I did see her point. After all a being is a being, but Federal & State policy mandates that we cover only human beings, not animal beings. After 20 minutes she understood.
Thanks for sharing this Stephen. I really enjoyed reading this entry, I don't know how I missed it when you first wrote it. But I'm glad I found it! I've also had my own elevator pitch in the back of my mind and you've got me wanting to get it out now – thanks heaps!
Oh and I think your elevator pitch is fantastic and perfectly suited to how your blog comes across. Thanks again.
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